DIGITAL TRANSFORMATION OF BUSINESS EDUCATION IN SELECTED UNIVERSITIES IN NIGERIA: IMPLEMENTING THE CLICK, CAST, AND CONNECT FRAMEWORK FOR GLOBAL COMPETITIVENESS

As Nigeria aligns its higher education landscape with the Fourth Industrial Revolution (4IR), Business Education must transition from traditional pedagogies to data-driven instructional models. This study evaluates the impact of the "Click, Cast, and Connect" (CCC) Framework (the independent variable, comprising systems readiness, real-time visualization, and pedagogical engagement) on the Global Competitiveness and Conceptual Clarity of business students (the dependent variables). The research also examines the influence of moderating variables, specifically the Quadruple Helix Funding Model and Continuous Professional Development (CPD), in overcoming infrastructural barriers. Utilizing a descriptive survey design and analysis via mean statistics (x?), data were collected from 150 educators and 450 students in selected universities in Nigeria. Findings indicate that the CCC framework significantly enhances student analytical speed and digital fluency (X = 3.50). Reliability was confirmed via Cronbach Alpha (?=0.84). Data were analyzed using Mean Statistics, Standard Deviation (Criterion=2.50), and t-tests. Findings indicate the CCC framework significantly enhances analytical speed and digital fluency (x?=3.50), with the "Cast" (Visualization) variable yielding the highest impact on clarity ( x?=3.78). Comparative t-test results showed no statistically significant differences between educator and student perceptions for Systems Readiness ( t(598)=1.12 ,p=.263), Conceptual Clarity t(598)=0.85,p=.395 ), and Global Competitiveness t(598)=1.45,p=.148). The study concludes that successful digital transformation in Nigerian business education is contingent upon shifting from static instruction to a dynamic, visual-led paradigm. This ensures graduates are equipped with the fluid knowledge required for a globalized corporate landscape. Recommendations include institutionalizing the Quadruple Helix model to bridge infrastructural gaps and mandating pedagogical re-skilling for faculty to maintain global competitiveness.

0 23 Jun, 2026

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