E-Business and Customer Satisfaction of Deposit Money Banks, in Wukari Taraba State

The study empirically examines the relationship between E-Business and Customer Satisfactions of Deposit Money Banks in Wukari Taraba State. The aim is to examine the influence of online business attributes on customer’s fulfilment of UBA Plc. Descriptive research design was also adopted in accessing the research subjects. The sample size for the study were 392 customers of UBA. Person product moment correlation Coefficient was used to test the hypotheses. Cronbach Alpha was used as a measure of reliability while face validity was conducted in order to scrutinize the instrument of the various constructs. The results indicated a significant positive and strong relationship between E-business attribute and customer’s fulfilment of UBA. Based on the findings in the study, we concluded that the dimensions of online business attribute significantly relate to the measures of customer’s fulfilment. We therefore, recommends that, UBA should continuously invest in improving its SEO strategies to ensure higher visibility in search engine results, which can lead to increased customer loyalty and positive eWOM; The bank should prioritize user experience by regularly updating its mobile application to include user-friendly features, ensuring it meets the evolving needs of customers among others.

1 01 Dec, 2024

pg: 10

JBMIC PORTAL SYSTEM

Contri. 3+