EFFECTIVE COMMUNICATION AND CRISIS MANAGEMENT: EVIDENCE FROM THE NIGERIAN POWER SECTOR

This study investigates the role of effective communication in enhancing crisis management within the Nigerian power sector, focusing on the impact of message clarity and timeliness of communication. The study's broad objective is to explore how these communication factors influence crisis resolution in a sector marked by frequent disruptions. Specifically, it examines the effect of message clarity and the extent to which timely communication enhances crisis management. Using a survey research design, data were collected from 202 respondents comprising managers, technical staff, and regulatory officials within the sector. A structured online questionnaire was administered to capture diverse perspectives. Multiple regression analysis, conducted with SPSS, revealed significant findings. Message clarity, with an unstandardized coefficient of 0.438 and a standardized Beta of 0.394, explains 39.4% of the variation in crisis management (t-value = 4.669, p = 0.000). Timeliness of communication demonstrated a stronger effect, with an unstandardized coefficient of 0.630 and a standardized Beta of 0.590, accounting for 59.0% of the variation (t-value = 7.001, p = 0.000). The results underscore the critical importance of both predictors, with timeliness having a relatively greater influence. The study recommends that organizations in the power sector prioritize timely communication through efficient systems and real-time tools while also investing in training for crafting clear and effective messages. These strategies can significantly enhance crisis management outcomes, ensuring prompt resolution and minimizing the adverse impacts of crises

1 01 Dec, 2024

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