EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PERFORMANCE OF SELECTED SMES IN KOGI EAST

This study examined the impact of effective communication on organizational performance in selected SMEs in Kogi East. A survey research design was employed, with a study population of 4,891 SME owners in Kogi East. Using the Krejcie and Morgan (1970) sampling technique, a sample size of 354 was determined. Hypotheses were tested using multiple regression analysis through SPSS 21.0. The findings revealed that vertical communication has a positive and significant effect on the organizational performance of the selected SMEs, while diagonal communication showed a positive but insignificant effect. The study concluded that effective communication is essential for sustaining and enhancing workforce productivity. The study recommended that firms establish inter-departmental communication to help identify unforeseen problems or challenges, thereby improving performance.

1 01 Dec, 2024

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