GREEN ENTREPRENEURSHIP AND THE OPERATIONAL EFFICIENCY OF SMALL AND MEDIUM ENTERPRISES IN KOGI STATE, NIGERIA

Green entrepreneurial innovation involves developing products and processes that reduce environmental impact while meeting market needs. The broad objective of this study is to access the effect of green entrepreneurship on operational efficiency of SMEs in Kogi State, Nigeria. The study adopted survey research design. The population of the study consists of 22,715 registered SMEs in Kogi State that is registered with CAC as at 2020. The study employed multi-staged sampling technique and Taro Yamani formula was used to determine a sample size of 379. The method of data analysis was Multiple Regression Analysis with the aid of SPSS version 22. The study found that green entrepreneurial innovation has positive and significant effect on operational efficiency of SMEs in Kogi State, Nigeria with a t-statistics value of (34.408) and p-value of (.000) and that green entrepreneurial marketing has positive and significant effect on operational efficiency of SMEs in Kogi State, Nigeria with a t-statistics value of (4.249) and p-value of (.000). The study concluded that green entrepreneurship impacts operational efficiency of SMEs in Kogi State, Nigeria. The study recommended that Government agencies, financial institutions, and development partners should provide technical support, innovation grants, and tax incentives to facilitate the research, development, and implementation of green solutions that contribute to long-term profitability and competitiveness. Entrepreneurs should be trained in green branding, eco-labeling, and digital marketing techniques that appeal to environmentally conscious consumers.

0 18 May, 2025

pg: 12

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