GREEN ENTREPRENEURSHIP AND THE PERFORMANCE OF MICRO SMALL AND MEDIUM ENTERPRISES IN KOGI STATE, NIGERIA

The main objective of this study is to investigate Green Entrepreneurship and the Performance of Micro Small and Medium Enterprises in Kogi State, Nigeria. Other specific objectives are to examine whether green entrepreneurial innovation, inclination and marketing impacts SMEs performance in Kogi State, Nigeria. The population of the study consist of 22,715 owners of SMEs in Kogi State, Nigeria (SMEDAN,2020). The sample size was 393 which was determined with the aid of Taro Yamani sampling technique. The hypotheses of the study was tested using multiple regression analysis with the help of SPSS 22.0. The study found that green entrepreneurial innovation has positive (19.203) and significant (0.000) impact on SMEs performance in Kogi State, Nigeria, green entrepreneurial inclination has positive (16.553) and significant (0.000) impact on SMEs performance in Kogi State, Nigeria while green entrepreneurial marketing has positive (7.641) and significant (0.000) impact on SMEs performance in Kogi State, Nigeria. The study concluded that green entrepreneurship impact SMEs performance in Kogi State, Nigeria. Based on the findings and conclusion, the study recommended that SME owners and managers should be encouraged to invest in environmentally friendly technologies, eco-efficient production processes, and sustainable product development. Capacity-building programs and sensitization workshops should be organized for SMEs to instill pro-environmental values and entrepreneurial orientation among SME operators. SMEs should be guided to adopt sustainable marketing strategies such as eco-labeling, environmentally responsible branding, and green promotion campaigns.

0 19 Dec, 2025

pg: 15

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