NEW PRODUCT INNOVATION AND ORGANIZATIONAL PERFORMANCE OF NIGERIAN BOTTLING COMPANY

ABSTRACT This study assessed the effect of new product innovation on the organizational performance of the Nigerian Bottling Company Plc in Abuja. To achieve this, three research questions were formulated. Relevant literature on the relationship between new product innovation and organizational performances in the context of the Nigerian Bottling Company Plc. was reviewed. Descriptive survey research design was employed. The population of the study comprises of all the staff of coca-cola brand depot in Abuja, Nigeria. Purposive sampling technique was adopted in selecting eighty (80) staff as the sample. Both primary and secondary source of data was adopted for the study. Questionnaire was used as the instrument of data collection, the questionnaire contained a list of questions concerning new product innovation on the organizational performance of Nigerian bottling company. Pearson’ Product Moment Correction (PPMC) was employed as the inferential statistics to analyze the relationship between the independent variable and dependent variable at 0.05 level of significance. The findings indicate that product quality has an insignificant relationship with the Sales performance of the Nigerian Bottling Company Plc. Additionally, current product cost showed a positive significant effect on the Sales performance, while product development time also had a significant relationship with Sales performance of the Nigerian Bottling Company Plc. Based on these findings, the study concludes that product cost, product quality and product development time when enhanced will significantly increase the sales performance. The study recommends among others that invest in quality improvement initiatives to enhance product quality standards, thereby increasing customer satisfaction and loyalty, which can ultimately lead to higher sale performance.

1 29 Jun, 2024

pg: 12

JBMIC PORTAL SYSTEM

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