TEAM WORK MANAGEMENT AND THE PERFORMANCE OF SMES IN NORTH CENTRAL NIGERIA

This study investigates the effect of teamwork management on the performance of Small and Medium Enterprises (SMEs) in North Central Nigeria, with specific attention to the roles of communication, diversity, and creativity. The research is grounded in the Social Exchange Theory (SET), which emphasizes reciprocal relationships within teams that contribute to organizational effectiveness. The objective was to assess how these three dimensions of teamwork influence SME performance in areas such as revenue growth, innovation, employee retention, and customer satisfaction. A quantitative research design was employed, using structured questionnaires distributed to a sample of 379 respondents across SMEs in the region. Multiple regression analysis was used to analyze the data. The findings revealed that communication (? = 0.371, p < 0.001), diversity (? = 0.343, p < 0.001), and creativity (? = 0.509, p < 0.001) each had a positive and statistically significant impact on SME performance. The study confirms that well-managed teamwork enhances SME performance. It recommends that SME owners and managers prioritize structured communication channels, inclusive diversity policies, and creativity-enhancing practices such as brainstorming sessions and innovation workshops. These approaches can foster stronger team dynamics, improve productivity, and contribute to the long-term success of SMEs in North.

0 18 May, 2025

pg: 14

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