TOTAL QUALITY MANAGEMENT (TQM) AND THE PERFORMANCE OF FAST-FOOD BUSINESS IN AUCHI, EDO STATE, SOUTH-SOUTH GEO-POLITICAL ZONE OF NIGERIA

Total Quality Management (TQM) stands as a management philosophy enabling organizations to relentlessly pursue quality across all levels, extending from top management and suppliers to every employee within the organization. This study assessed Total Quality Management (TQM) and performance of fast-food businesses in Auchi, Edo State. The sampled population were staffs of selected fast food businesses in Auchi, Edo State and sample size used was 101 staff. Survey research design was employed and data was collected with the aid of survey questionnaire method and were analyzed using multiple linear regression. Findings revealed that there is a positive (Beta= .255) significant (pv=.000) relationship between customers focus and the market performance of fast-food businesses in Auchi. Training has positive(Beta= .741) and significant (pv=.000) relationship with market performance of fast-food businesses in Auchi. It was concluded that there is a positive and significant relationship between total quality management and business performance. It is therefore recommended thatorganizations should prioritize and enhance strategies aimed at understanding and meeting customer needs. It was also recommended that businesses should invest in comprehensive training programs for their employees.

1 29 Mar, 2024

pg: 13

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